FOR IMMEDIATE RELEASE

Helping businesspeople communicate better is the aim of a professional writing enterprise recently launched in the North Bay.

“People in the business world tend not to be strong writers,” says Michael Rankins, principal of Rohnert Park-based SwanShadow Communications. “It isn’t that they lack great ideas. They just haven’t been shown how to express those ideas clearly and effectively on paper.”

Fortunately for business owners, SwanShadow Communications offers a broad range of writing and editing services. SwanShadow Communications creates crisp, compelling copy for advertisements, promotional and marketing collateral, press releases, and Internet sites. Rankins also develops corporate correspondence and reports, and tailors specialized articles and newsletters for every type of commercial and nonprofit organization.

“Writing for business is time-consuming work that requires a certain talent,” Rankins says. “The value of hiring a professional writer is twofold. First, you don’t have to struggle with the task yourself. This leaves you free to focus on building your business. Second, you get the words done right, by an communications expert. That’s excellent for your image — and your company’s.”

Rankins targets a higher goal than simply selling writing services. “I want to raise the overall level of communication quality in the business community,” he says. Toward this end, SwanShadow Communications provides instruction designed to help clients improve their written and verbal communications skills.

“Businesspeople don’t have to be professional writers. But they can learn to write better,” says Rankins. “They don’t have to be professional speakers. But they can learn to present themselves and their ideas more dynamically. The salesperson who gets the order is often not the one with the best price or the best product, but the most effective presentation. And that person can be you, with the proper coaching.”

Rankins brings to SwanShadow Communications 15 years’ experience as a professional communicator, having written for such companies as Citicorp, World Savings, and Health Plan of the Redwoods. During that time, he has been a sought-after speaker for audiences throughout northern California and Oregon, and published a widely distributed inspirational newsletter. He holds a Bachelor of Arts degree in Radio and Television from San Francisco State University, and studied journalism at Pepperdine University.

To find out more about SwanShadow’s professional writing, editing and coaching services, e-mail Michael Rankins or call SwanShadow Communications at 707-585-8224. Visit SwanShadow Communications on the World Wide Web at www.SwanShadow.com.