Frequently Asked Questions
Ive created copy for ad agencies, consulting firms, medical services companies, manufacturers, financial institutions, insurance companies, nonprofit organizations, entertainers, arts groups, and a variety of others.
Before hanging out my own shingle, I spent eleven years working in various communications positions for a regional health plan. During that time, I:
Prior to this, I worked in various sales and marketing positions for other companies. I ghostwrote correspondence for the CEO of a major savings bank, managed the new account sales desk for another financial institution, and marketed wood products to the construction industry, among other things.
In private life, I edited a bimonthly subscription newsletter for seven years, and have written a weekly inspirational column for more than 14 years. I wrote press releases and managed public relations for an internationally ranked mens a cappella chorus for four years. Im also a contributing editor for a popular film review Web site called DVD Verdict, where Ive published more than 115 critical essays.Back to top
Some people avoid the word, I know, but Im proud to call myself a generalist. Im a thorough researcher who can get up to speed on any topic quickly. For me, part of the joy of writing comes from satisfying my natural curiosity about anything and everything.
As already noted, Ive done much of my commercial writing in the health care, entertainment, and financial services fields, and I enjoy all three. But I welcome every chance to expand my experience into other areas.Back to top
I offer a broad range of writing services. Im flexible enough to switch easily from technical to wildly creative, and adapt to anything in between. Newsletters, product brochures, ad copy, specialized correspondence, press releases, speeches, presentations you name it and Ill write it.
With my experience writing and editing for several Internet and intranet sites, I have a knack for creating copy that scans well on the Web. Im also skilled at developing text specially for oral presentation speeches, radio or video scripts, and other audio formats. (A degree in broadcast communications and seventeen years extensive public speaking experience will instill those skills in a writer.)
What excites me most is writing targeted communications for specific audiences and needs. Ill listen carefully as you tell me who your intended readers or hearers are. Then, Ill write with their interests and concerns in mind, in a style reflective of your business approach.Back to top
That depends on the type and detail of the services you need. If you ask, Ill give you an Estimated Rates sheet that provides an overview of what various projects usually cost. But I dont price by cookie-cutter. Once weve discussed the specifics of your project, Ill give you a firm, fair cost analysis. This way, you get what you pay for, and youre only paying for what you get.Back to top
One of my strengths is writing both swiftly and brilliantly at the same time. So, you tell me when do you need the project completed? Ill tell you honestly in our initial conference whether I can accommodate your requirements. If I can meet your timeframe, Ill give you a solid commitment. I wont miss a promised deadline, ever. The finished copy will meet your specifications, guaranteed.
If I cant complete the project by your due date, I wont waste your time and money by accepting the assignment. Thats not the way I do business.Back to top
No problem. I guarantee final copy that youll be delighted to approve. (After all, youll only call me with your next project if youre pleased with the results on the current job.) Just tell me what improvements you want and how you want them implemented. Ill turn around your revised copy quickly, provided the changes are within the originally agreed-upon specifications of the project.
When I give you the initial estimate, Ill factor in the cost of two rounds of revisions. Ill also consider this revision time when evaluating the deadline.Back to top
Im glad you asked! Simply e-mail me the specifications of the assignment, or give me a call at 707-585-8224 and well discuss. Ill need to know:
If youd like to review the details of your project in person, just let me know. Ill be glad to schedule a meeting at a place and time convenient for you. If distance presents a challenge, well conference by telephone.
Ill conduct a quick analysis of the project and give you an estimated cost and delivery schedule. Upon receipt of your signed authorization, Ill start to work. Youll get the copy on time, on budget, and written to your satisfaction. I know well enjoy working together, and I guarantee youll like the end results.Back to top
Ill tell you at the successful close of our first collaboration. Fair enough?Back to top
E-mail me or call me at 707-585-8224 TODAY with the particulars of your project.
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