I vote for free coffee!
Just ask the people at Starbucks.
Last week, Starbucks announced a promotion that would provide a free cup of coffee on Election Day to every customer who told the barista that he or she had voted. The company pitched the deal aggressively via viral marketing, as well as through a spot that aired on NBC's Saturday Night Live.
Then came the call from the government.
Federal law forbids offering people any form of incentive to vote. Apparently, "incentive" can be broadly construed to include a tall cup of Pike Place Roast.
Rather than incur the wrath of The Powers That Be, Starbucks has decided to make the offer of free coffee open to everyone, including nonvoters.
The good news is that now all Americans including convicted felons on parole, and anyone too lazy, conflicted, or forgetful to have registered to vote will be able to drop by the Sign of the Naked Fish-Tailed Lady tomorrow and slug down a tasty snootful of gratis Joe.
Make mine Biden.
Not the plumber.
Labels: Aimless Riffing, Caffeine Dreams, Random Acts of Patriotism, Ripped From the Headlines, Taking Umbrage, The Body Politic, Wonderful World of Advertising
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