In a world without the Movie Trailer Guy...
Shocked, stunned, and saddened I am this morning to learn of the death of voiceover superstar Don LaFontaine, better known to millions of television viewers and movie attendees as "the Movie Trailer Guy." He was 68 years old.
LaFontaine's booming, gravelly, sonorous-yet-compelling voice graced literally hundreds of motion picture trailers and advertisements during his lengthy and lucrative career. And when I say "lucrative," I'm not just tossing around random adjectives. LaFontaine was recognized by the Screen Actors Guild as the single busiest actor in the history of the union, meaning that he fulfilled more contracts for acting work — and yes, voiceovers are acting — than any other member of SAG, an organization whose membership is 90 to 95 percent unemployed at any given moment.
The guy was so huge in the industry that he was driven in a chauffeured limousine to his voiceover jobs. Now that's stardom.
LaFontaine's celebrity grew to the point that Geico Insurance recently featured him on camera in one of its quirky commercials, in which he stood at a microphone in a woman's kitchen, providing his trademark commentary behind her tale of "Geico to the rescue." It was a fitting affirmation of the ubiquity LaFontaine had achieved in 21st century American popular culture.
Around our house, we often referred to LaFontaine as "the 'In a world...' guy," because so many of his trailers began with that trademark phrase... "In a world where evil triumphs..." "In a world where man fights for survival..." "In a world where life is cheap and death is expensive..."
The irony of LaFontaine's passing at this particular moment in time is that I've been listening to his work extensively in recent months. I haven't discussed this here much (if at all), but I'm currently studying voice acting, with a view toward a new career as a voiceover artist. Because LaFontaine resided at the pinnacle of the profession, I've been reviewing his demo reels (along with those of dozens of other voice actors) to learn the subtleties of his inflection, expression, and timing.
What I soon learned is that while LaFontaine was blessed with a magnificent natural instrument — you can't just pop over to Wal-Mart or Target and buy a voice like that — it was his skills as an actor that gave him transcendence. He understood how to turn a phrase perfectly, how to lean into (or back away from) a word to enhance its meaning, how to add character or clarity to his tone at just the right time and in just the right way. At the end of a Don LaFontaine trailer, you wanted to see that movie — and getting you to buy tickets was, after all, the man's job.
A few years ago, LaFontaine teamed up with four other voiceover artists who specialize in film trailers (John Leader, Nick Tate, Al Chalk, and Mark Elliott) for a fun bit of business entitled "Five Guys in a Limo." This hilarious short film offers both a clever slice of self-parody by LaFontaine and his colleagues, and a dramatic testimonial to the evocative power of the human voice. If you've never seen it, dash over to YouTube this very second and check it out.
In a world where true talent often struggles to be heard over the cacaphony of mediocrity, Don LaFontaine was The Voice. I admired his work. And I'll miss him.
(This post is not yet rated.)
LaFontaine's booming, gravelly, sonorous-yet-compelling voice graced literally hundreds of motion picture trailers and advertisements during his lengthy and lucrative career. And when I say "lucrative," I'm not just tossing around random adjectives. LaFontaine was recognized by the Screen Actors Guild as the single busiest actor in the history of the union, meaning that he fulfilled more contracts for acting work — and yes, voiceovers are acting — than any other member of SAG, an organization whose membership is 90 to 95 percent unemployed at any given moment.
The guy was so huge in the industry that he was driven in a chauffeured limousine to his voiceover jobs. Now that's stardom.
LaFontaine's celebrity grew to the point that Geico Insurance recently featured him on camera in one of its quirky commercials, in which he stood at a microphone in a woman's kitchen, providing his trademark commentary behind her tale of "Geico to the rescue." It was a fitting affirmation of the ubiquity LaFontaine had achieved in 21st century American popular culture.
Around our house, we often referred to LaFontaine as "the 'In a world...' guy," because so many of his trailers began with that trademark phrase... "In a world where evil triumphs..." "In a world where man fights for survival..." "In a world where life is cheap and death is expensive..."
The irony of LaFontaine's passing at this particular moment in time is that I've been listening to his work extensively in recent months. I haven't discussed this here much (if at all), but I'm currently studying voice acting, with a view toward a new career as a voiceover artist. Because LaFontaine resided at the pinnacle of the profession, I've been reviewing his demo reels (along with those of dozens of other voice actors) to learn the subtleties of his inflection, expression, and timing.
What I soon learned is that while LaFontaine was blessed with a magnificent natural instrument — you can't just pop over to Wal-Mart or Target and buy a voice like that — it was his skills as an actor that gave him transcendence. He understood how to turn a phrase perfectly, how to lean into (or back away from) a word to enhance its meaning, how to add character or clarity to his tone at just the right time and in just the right way. At the end of a Don LaFontaine trailer, you wanted to see that movie — and getting you to buy tickets was, after all, the man's job.
A few years ago, LaFontaine teamed up with four other voiceover artists who specialize in film trailers (John Leader, Nick Tate, Al Chalk, and Mark Elliott) for a fun bit of business entitled "Five Guys in a Limo." This hilarious short film offers both a clever slice of self-parody by LaFontaine and his colleagues, and a dramatic testimonial to the evocative power of the human voice. If you've never seen it, dash over to YouTube this very second and check it out.
In a world where true talent often struggles to be heard over the cacaphony of mediocrity, Don LaFontaine was The Voice. I admired his work. And I'll miss him.
(This post is not yet rated.)
Labels: Celebritiana, Cinemania, Dead People Got No Reason to Live, Ripped From the Headlines, Soundtrack of My Life, Wonderful World of Advertising
SwanShadow was randomly pounding the keyboard at 11:14 AM
2 insisted on sticking two cents in:
Oh that five guys movie was hilarious!
I read the horrible details of what he went through in the past few months before his passing at this blog spot:
http://bobsouer.com/blog/2008/08/26/update-on-don-lafontaine-keep-praying/
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