It ain't easy bein' cheesy...unless you're George Lucas

George Lucas, I'm beginning to believe, is one of those people who just doesn't understand irony.

To help publicize the latest — and if there's any justice in that galaxy far, far, away, the last — film in Lucas's increasingly soulless and vapid Star Wars saga, Episode III: Revenge of the Sith (the last word of which makes an incredibly unfortunate — or prophetic, take your pick — anagram), Frito-Lay is offering a special release of Twisted Cheetos snacks. The Star Wars Cheetos supposedly turn the snacker's tongue either "Darth Vader Dark" or "Yoda Green," though why anyone would want a snack to turn his or her tongue black or green is not fully explained in the official press release.

Let me make sure I understand this correctly. Lucas agreed to promote his flick by cobranding it with a product that can be effectively described using three words: Twisted. Cheesy. Gross.

That couldn't be any funnier if I'd made it up.

Then again, we're talking about the guy who created Jar Jar Binks. Twisted, cheesy, and gross may be all he has left.