Friday, December 17, 2004

Choke-a-Cola

The Coca-Cola Company yesterday announced the impending arrival of a new energy drink called "Full Throttle."

I don't know who's doing the branding workup for Coke these days, but as an ad writer who does this sort of thing on occasion, permit me the following observations:

1. According to my Merriam-Webster's Collegiate Dictionary, 11th Edition, the word throttle means "to compress the throat of; to choke; to kill by such action." Hey, that sounds like something I'll want to drink — a soda that will choke me to death.

2. Naming a consumable product after a film directed by McG is a bad idea. Just the thought of sitting through another Charlie's Angels movie starring Cameron Diaz and Lucy Liu makes me nauseous.

2 insisted on sticking two cents in:

Blogger Joel offered these pearls of wisdom...

Back. Will read the posts in sequence and comment shortly.

10:01 AM  
Blogger CW Fisher offered these pearls of wisdom...

Wonderful observation! Thanks. I think Xertz would be a good name. It means "to gulp down quickly."

2:46 PM  

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