Unless you're offering signed original artworks by Lou Fine, Mac Raboy, or Will Eisner as free door prizes, your company is not going to entice me to get out of bed at 4:30 a.m. in order to shop in your store at 5:30 a.m. on the day after Thanksgiving. Or on any other day. Or at any other time on the day after Thanksgiving.
So stop with the commercials, already.
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